Chris Jones has joined Fix-a-Form International, where he will serve as the new general manager to oversee a global expansion. The company, which is part of the Denny Bros Group, has seen an unexpected boost from the COVID-19 pandemic

Fix-a-Form has partnerships with some of the largest label manufacturers in the world, including MCC, CCL and Essentra. The company’s label, which removes the need for bulky in-box leaflets, has seen increased adoption in the pharmaceutical sector

According to Denny Bros Group manegement, “Despite the pandemic, many companies offering leaflet labeling have had a successful year. Chris’s experience in worldwide sales will strengthen our ability to launch our technology into new territories around the globe.”

With the pharmaceutical industry set to reach $1.5 trillion by 2023 (up from $1.2 trillion in 2018), Fix-a-Form is expecting increased growth in leaflet and booklet labels.

Jones has overseen global engineering projects around the world since 2001, ranging from capital infrastructure commissions for road, rail, Eurotunnel and the London Underground, as well Ministry of Defence marine contracts.

Jones, who has a degree in mechanical engineering from the University of Bristol and lives in Felixstowe, says, “Fix-a-Form already produces leaflet label finishing machinery used by label manufactures in more than 20 countries, and I am thrilled to have the opportunity to expand the business, even in these difficult times. I have extensive experience of working with global customers from many cultures across a range of industries related to engineered products and systems. This puts us in a strong position to develop new partnerships.”

He replaces the outgoing engineering manager, Derek Brown, who retires in February. Fix-a-Form’s current MD, Andrew Denny, will take up the role of chairman.

Jones says, “In moving to the role of chairman, we will retain the vast knowledge Andrew has accumulated in his 25 years in the business. It is not as simple as just turning a machine on. There are infinite variables and none of Andrew’s know-how will be lost in the reorganization.”